|Sat Dec 15 2012 18:47:26|
Tips on Selling Clothing on Poshmark
By: Julia Wilkinson
| I'm used to listing items online via my good ol' desktop PC, so this brave new world of listing items on an online marketplace directly from my cell phone was a bit daunting. But Poshmark, the app that is all about selling, sharing, socializing and buying directly from a mobile device, is really meant to be experienced that way.|
After my first tentative attempt at listing a few items of clothing (a Chanel suit, a very small Coach wallet/purse, and a lace top), I got some great tips from power user Annie Cheng ("bananniekins" on Poshmark) for upping my odds of selling stuff and more effectively using Poshmark. I'll now share them with you:
- "I recommend modeling all items," says Annie. "I notice the items that I model have a 90% higher chance of selling. Clothes ALWAYS look better on. Not to mention, it saves a lot of time because expect a lot of people to start asking you to model your clothes. Also, accessorize and make complete outfits when you take pics!"
You can see Annie practices what she preaches. Here's a look at just a couple of her items in her "closet":
Of course, I'd venture to say Annie looks a heck of a lot better modeling her items than I would modeling mine, but that's what croppers are for.
- "The MOST important tip I can give you is to become more involved in the Poshmark community!" says Annie. Ask any questions to all the suggested users, I'm sure they would be more than happy to help. "Follow lots of closets, many will follow you back. And share items that you like, many of those people will look your closet and share items they like in your closet to their followers. It's kind of like returning the favor," she explains, adding, "We like to help each other out on this app!"
- About setting prices: "Unfortunately people love discounts so they will always ask," said Annie when I asked her what kinds of discounts people expected. I did notice that a lot of wheeling and dealing seems to be going on in this app, mostly in the comments under items' photos. And in the real-time "parties" people can comment as well.. Two things you can do, says Annie:
1) Mark the price exactly at what you want to sell it at, and say your price is firm.
2) Mark slightly above your sell price and give people a discount when they ask for it.
"I recommend going with #2. People always feel better about purchasing when they feel like they are getting a deal."
So far I have not sold anything yet, but I still have a lot of items to put up. I just added a pair of practically new leather boots from Territory Ahead that have been cooling their heels in my closet for a few years; I think I wore them once. Annie has friended me and was kind enough to "share" my item, so with time I hope to adding Poshmark to my portfolio of places where my no-longer-wanted items go to find a new home.
What do you think of the Poshmark model of doing it all on mobile -- photos, listing, buying, commenting? Do you think you will try out the app? Post a comment here!
Read more about Poshmark in Sunday's EcommerceBytes newsletter.
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