|Fri June 4 2010 14:32:01|
Microsoft Retires Bing Cashback Program Citing Low Adoption
By: Ina Steiner
One year after renaming its Live Cashback program to Bing Cashback, Microsoft said it would retire the program at the end of July because of low adoption by consumers. The program was an incentive for consumers to use Microsoft's Bing shopping engine - Bing Cashback had offers from over thousand merchant partners, who saw "great ROI," according to Microsoft. But, it said in an announcement on Friday, "after a couple of years of trying, we did not see the broad adoption that we had hoped for."
Online retailers liked the Bing Cashback program because it allowed them to drive traffic from Bing to their websites. Mercent had reported the program was one of its merchants' top four drivers of transaction volume in 2010.
eBay sellers protested when they noticed the company had suspended its participation in the program briefly in May, believing the program drove traffic to the marketplace.
Microsoft hinted at new Bing features for retailers coming later this year. "Shopping remains one of the most important tasks people engage in while using search, and we remain committed to delivering great shopping experiences for you that help you make better shopping decisions, get great deals, and save time and money along the way. For merchants and advertisers, we have some ideas for making it easy to get a broader array of products and offers into Bing, and we'll share some details on this later this summer."
Microsoft said the last day consumers can earn cashback will be July 30, 2010. Consumers will have a year to redeem earned cashback, and Microsoft will provide 12 months of customer support.