|Fri Apr 17 2009 19:19:19|
eBay Considering a Certified Seller Program
By: Ina Steiner
| eBay is considering a "certified seller" program according to a reader who took a survey from eBay. (We have also read another report of the same survey.) He wrote, "Basically they showed me a made up listing page for a digital camera, had me look at everything, than answer a couple questions about whether I would buy the listing." |
Clicking through on the link provided by the reader showed a product listing with a new section where the "Meet the Seller" section currently appears. The new section contains the seller's user ID, feedback number, and three bullet points. It's not clear what all of the requirements for the eBay Certified Seller program might be, but the three bullet points give some indication:
Underneath is another section called "Other item info" that contains the Item number, location, Ships to information, and quantity available and quantity sold.
- Committed to eBay's highest standards for customer service
- Ships item in 2 business days or less
- Earns a 99% or higher customer satisfaction rating
There's very little merchant branding in the example used in the survey (a listing for a digital camera). A link to the seller's Store appears underneath the top section ("below the fold," in newspaper-speak).
There are actually three versions of the eBay Certified Seller program logos (see screen shots), but one says eBay PowerSeller, indicating eBay may be considering new PowerSeller program requirements. (PowerSellers are not currently required to ship within 2 days.)
The survey displays only one version of the logo to each survey participant, so it appears eBay is testing the logo in this particular survey.
Distinguishing between professional sellers with good ratings and those with poor ratings, as well as those who are casual sellers, is not a new idea, and sellers have long lobbied eBay for some form of seller verification. But given eBay's current direction, there's bound to be concern that eBay would limit a certified seller program to high-volume sellers.
Comments (58) | Permalink