Etsy announced it is running a test in which it uses an algorithm to rearrange listings on sellers' Shop home pages. An excerpt from the announcement
"We're starting a test that rearranges the items in your shop home based on information we know about your items - specifically, how likely they are to result in a purchase. The idea is that Etsy can do some work on your behalf to connect buyers landing on your shop home page with items they're most likely to purchase, hopefully resulting in more sales for you.
"Rest assured that if you're already using shop rearrange, we will not rearrange any of the items in your shop home. We also won't be making any changes to your featured item selections whether or not you have a custom arrangement."
Some sellers objected to the practice, feeling it interfered with their shops. Others said they hoped it would help. Sellers who want to display their most recent items on their Etsy Shop home page were among those who objected. A seller who finds certain items are bestsellers in one season but not the next feared it could harm her by promoting the wrong items to sellers at the wrong time.
One seller welcomed the change, saying she hates spending time putting her bestsellers on the front page and believed having Etsy do it automatically would save her time. When visitors hit her home page, "potential buyers will see the creme-de-la-crop instead of something I need to tweak when it is renewed."
She added, "I'd just like to politely mention that "Etsy may rearrange our items on our shop's home page, to help them sell better" - isn't that what they are supposed to do? Help us sell more items?"
Another seller said they'd like to have the Etsy auto-arrange as an option so she could compare the way she arranges her shop's homepage with the way Etsy would arrange it. "I think it'd be cool if one of the rearrange options, besides Custom, Latest, Lowest Price, etc., were Etsy Arranged."
What do you think of Etsy's latest test?