Yesterday we blogged about
the challenges eBay and marketplace sellers face in dealing with false claims that they're violating brands' intellectual property. Now here's a look at how "real" counterfeits are hurting brands
an inspiring story about a daughter-father team, the Flecks, who invented and marketed "Makin Bacon" devices that let you microwave bacon without the mess. They built up a successful business starting in the early 1990s and went on to sell over 2.7 million Makin Bacons. But the feel-good story took a scary turn, and showed how Amazon is playing a role.
"According to the Flecks and to Jeff Rosenfeld, a lawyer they hired in January, Makin Bacon is the victim of an attack by Chinese counterfeiters that the Flecks fear will wipe out their business. In addition to decimating their Amazon sales, which quickly fell by 50%, the Flecks say the fake plates are hurting them at Walmart because customers who buy melting plates on Amazon think Walmart is carrying the same defective product."
It's worth reading the full story, then come back and let us know what you as online merchants think the maker of Makin Bacon should do, and what Amazon's responsibility is in cases like these.