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Sun Oct 1 2017 19:27:21

eBay Partner ToysRUs Launches Its Own Marketplace

By: Ina Steiner

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eBay has enjoyed a special relationship with ToysRUs, giving it prominent placement on its site including in search results, and even running TV commercials exclusively featuring the ToysRUs eBay Store. But on Friday, the retail chain announced it will launch its own online marketplace next year, becoming a direct online competitor of eBay. 

"Beyond enhancing its breadth and depth of selection, the online marketplace will allow Toys"R"Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company's in-store offerings," the company announced.

It will be interesting to see how eBay reacts to the news and if ToysRUs will continue to sell on eBay once it launches its own marketplace.

Meanwhile, online sellers are usually pleased when a new venue opens up to them, offering hope of greater sales, lower fees, and more favorable policies and practices than sites like eBay and Amazon.

However, one need only look to Amazon to guess at the restrictions ToysRUs is likely to impose on third-party merchants on its marketplace due to its reliance on brands and toy manufacturers, which generally wish to restrict the online sales of their products to a limited number of authorized sellers.

This recent thread shows the difficulties of selling toys on Amazon - even for a seller authorized to sell toys in their brick-and-mortar retail store. The original poster said in some cases, Amazon has rejected their invoices. Distributor don't want to get involved, and manufacturers don't want to have retailers sell their items on marketplaces, he said - in some cases because they themselves are selling on those venues.

Manufacturers may not like the idea of third-party merchants selling on a ToysRUs marketplace any better than they like them selling on eBay and Amazon. And retail chain stores have their own beef with marketplaces sellers - Target and Kohl's, for example, have banned resellers from shopping in their stores and websites. 

It will be interesting to see how ToysRUs handles retail arbitrageurs who wish to sell items purchased at its retail stores on its own online marketplace! 

If ToysRUS does open its marketplace to unauthorized sellers, it may follow Amazon's lead by restricting their sales during the prime holiday shopping period. Amazon makes an exception for sellers who use its Fulfillment by Amazon (FBA) service; and it's possible ToysRUs could also be planning to offer fulfillment services to online merchants using its logistics network. 

The announcement of its plans for a new marketplace comes at the same time ToysRUs filed for bankruptcy in order to "restructure its outstanding debt and establish a sustainable capital structure that will enable it to invest in long-term growth and fuel its aspirations to bring play to kids everywhere and be a best friend to parents."

The retailer also announced a rebranding with the tagline "Today we play" in a campaign that is critical of the structured schedule imposed on children with not enough time for unstructured playtime.

We're seeking answers about the new ToysRUs online marketplace from ToysRUs and Mirakl, the company that will power its new platform, to learn what types of merchants will be permitted to sell and what the fee structure will be when it launches in 2018. 

ToysRUs had a fierce legal battle with Amazon over a decade ago, which drove it into the arms of eBay. Can (and should) eBay retain the retailer as a seller on its site, or is there another bitter divorce in the making? And would you be open to selling on ToysRUs, if permitted?

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eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: pace306 This user has validated their user name.

Sun Oct 1 19:53:43 2017

eBay has little to fear from “we just went Chapter 11 AGAIN”

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: hopeforthebest This user has validated their user name.

Sun Oct 1 20:47:36 2017

So EBay spends years of time and endless amounts of our money kissing the giraffe's fanny, removing negative feedback and giving them every benefit they deny us, and in the end even ToysRUS can't stand them any more and goes off to create their own site - just like a lot of us, who were treated far worse...


eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

This user has validated their user name. by: eXtinctBay

Sun Oct 1 22:56:20 2017

The only way this will work for Toys 'R Us is if they allow third party sellers with no gating or other product restrictions, and utilize their unused or underutilized warehouse space to begin a ''FBTRU'' program.

If they restrict items like Amazon (or eBay with VeRo takedowns), then they will be on their own, and fail. This bankrupt company must rely on 3P sellers to make an impact in the eCommerce arena. And allow them to flourish. Plain and simple.

Interesting that one of eBay's beloveds will be now offering their merchandise on their own website. Will this be a trend where other brands will follow suit and just sell their goods on their own sites, without associating themselves with eBay??

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: Duke This user has validated their user name.

Mon Oct 2 00:49:47 2017

Toys R Us has actually been directing traffic off eBay for a while.  I bought toys from their eBay store and TrU automatically opted me in to all of their email lists and paper catalog.  It was a pain.

(Actually, lately, it seems like quite a few eBay sellers are automatically opting me into their email lists after I make a purchase.  Mostly small-medium-sized ones.  It’s super annoying and I wish they wouldn’t do it, but would include the ML info on a slip or invoice in my package instead.)

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

This user has validated their user name. by: Rexford

Mon Oct 2 06:45:59 2017

Too many returns Toys r Us?  eBay certainly is bending over backwards to encourage returns.  Not enough buyers Toys r Us?

What this really shows you is that even a company that has a "special" relationship with eBay and gets prominent placement in search can't make it on eBay.  eBay have run off a huge number of their buyers ever since Donahoe arrived and it continues under Wenig. (And if you don't believe that the many thousands of small sellers who have left  eBay were also buyers then you are incredibly naive.)  And if you don't believe that those buyers who exited tell all of their friends, co-workers and relatives of their horrible treatment by eBay and ask them not to shop there then again, you are incredibly naive.

And can you imagine the eBay buyer data that Toys r US took with them?  Direct competitor is right.

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: glasspackaging This user has validated their user name.

Mon Oct 2 08:06:55 2017

Perhaps if they weren't in bankruptcy vendors might consider it.

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: TomH This user has validated their user name.

Mon Oct 2 08:40:36 2017

Yep, mismanage the company! Take out tons of money for you and your buddies. Declare / file for bankruptcy and end up paying your suppliers and creditors pennies on the dollar. Rinse, dry and do it again.

Trust them to do the right thing with their 3rd party sellers? This must be a trick question or joke.

I think anyone who thinks they would get good conditions as a 3rd party seller with them have probably been experiencing a lack of sufficient oxygen for awhile.

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: FeelingFroggy This user has validated their user name.

Mon Oct 2 09:16:39 2017

Just another rat fleeing the sinking ship Ebay.....Soon Ebay will be nothing but a broken skelton laying on the bottom of the water......

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: comet This user has validated their user name.

Mon Oct 2 09:49:17 2017

As per @TomH - This is EXACTLY the stratagy the occupant of the White House has used over and over.  To enrich himself by ABUSING our tax/ bankruptcy laws. We would know this for sure if we saw tax returns butnevidence says this is his strategy.  Ditto ToyRUs. This SHOULD BE ILLEGAL and you know if you and I abused our creditors we.would be in deep trouble and in court. But we are just taxpayers! Not tax cheats.  

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: Whatever This user has validated their user name.

Mon Oct 2 11:38:13 2017

Pretty sure ebay isn't worried about yet another Bankrupt seller

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: mcposty This user has validated their user name.

Mon Oct 2 12:14:19 2017

Little too late for a company who got in bed with amazon and ebay. Nothing like empowering your competition to put you out of business.

They and many other brands should have immediately created their own marketplaces. Where third party sellers could join in..however..they opted to grow the beast instead and look where it's got them all.

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: pace306 This user has validated their user name.

Mon Oct 2 12:22:36 2017

ALL of the people above are correct.

I said it for YEARS myself - eBay thinks its so smart by screwing small sellers in favor of large sellers - and then the large sellers leave and take all THEIR customers with them ...leaving eBay holding the bag - in this case - with egg on their face!

THAT is the problem with people who think SHORT term, and eBay is ONLY interested in short term stock growth to please Wall street (as apposed to Amazon that looks long term (and takes short term losses for the pay off down the road).

Out of the bankruptcy - (according to TWICE) only 3 creditors will be paid - the rest "can twist in the wind" ... good to know who you are dealing with!

(BTW this happened with buy.com aka buy as well - just they didnt go chap 11)(they were bought out by Rakuten).

Sears 3p doesnt work so well, Jets was absorbed into Walmart, Overstocks in on life support and Neweggs is non existent. Running a 3P site is a tough road - since the manufacturers smell blood in the water and come looking to sue anyone and everyone.

eBay just a cut a deal with them and pockets the cash, Amazon just gates the brands (and pockets the cash), TRU after going chap 11 2x ... doesnt have the leverage to make this kinda deal.

LOL - go ahead - list LEGO - theres no money in it, they are "religious" about pursuing people they dont want selling their items, and TRU probably wont let you do so anyway ... good luck selling crappy Chinese toys !

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

This user has validated their user name. by: Ming the Merciless

Mon Oct 2 13:09:21 2017

Ebafia gets exactly what they deserve. And Toys r Us won't be the only one.

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: pace306 This user has validated their user name.

Mon Oct 2 15:32:17 2017

"For Toys“R”Us, the primary challenge is category killer Amazon, which along with Walmart decimated the playthings specialty channel"

NUFF SAID ... eBay isnt even mentioned ... LMAO

"Vendors that provided goods and services prior to the Chapter 11 filing “generally cannot be paid,” the company said."

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: Barbbie This user has validated their user name.

Mon Oct 2 19:38:34 2017

I think that is nonsense. I don't go to ebay or amazon to buy TRU items. I go to the TRU website. However, a company that stupidly choose to use ebay to irritate buyers who did want to use ebay and then provided bad service and under their own name, um well, not really interested in how they might run their own marketplace. I will let others lead the way on that. Let me know how it works out.

Walmart has buyers. Jet and sears don't. But all 3 want to shoot themselves in the feet with stupid price ideas. None will upset Amazon unless they stop the foolishness.

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

by: eBay Shill Buster This user has validated their user name.

Mon Oct 2 23:14:10 2017

Great news, it is just a matter of time now that more marketplaces open up, this is what all sellers have been waiting for, one day we will get a true marketplace that will not use gates to keep sellers from entering a free marketplace.

If you have the inventory you should not be blocked by stupid policies that marketplaces dream up and some marketplace will truly serves independent sellers if eBay and Amazon refuse to do so.

eBay Partner ToysRUs Launches Its Own Marketplace   eBay Partner ToysRUs Launches Its Own Marketplace

This user has validated their user name. by: RKTOYS

Tue Oct 3 16:18:31 2017

Good ol' Amazon Seller Central blaming the seller again.  Had the same experience with EntertainmentEarth that one poster did as well.  Poor service and poor margins that were unworkable on fee-hungry venues.  The real gating is when somebody sits down, does the math, and runs the opposite direction.

OP, I hate to say it, has received a blessing in disguise.  If I knew six years ago what I know now, I never would've gone into selling toys, let alone on Scamazon.  Industry health is a lie when here at ground zero we have fewer than 1/3 of the stores of even a decade ago and those that remain resemble closeout stores on their best days.  Years of poor distribution followed by panic sales have conditioned customers to wait for clearance on everything no matter where they shop.  That, along with sky high rent, makes an independent shop a non-starter outside of a major metro area.

As for TRU's hypothetical marketplace...I don't have high expectations.  It's hard enough to _buy_ from those people these days.  I won't even consider it if they pull the same sort of stunts that Scamazon does.



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