eBay showed up at a sneaker convention in November to promote its marketplace to buyers and sellers. Just as with Beanie Babies or movie memorabilia, there are avid collectors of sneakers, known as sneaker heads, and 20,000 people were on hand to buy and sell at the show.
its "What's It Worth Tool" during the NYC Sneaker Con (which, by the way, springs up in other cities throughout the year). In an eBay blog post
about the event, it discussed the pricing research tool:
"Brought to you by eBay DataLabs, this uber useful trick displays price and quantity trends and shows you the range of dough you can expect for listing new and used super sick sneakers. You can also see what people like you have bought, are watching, and have viewed recently, so that you've got a pulse on the best times to list and invest on the things you love."
Attending real life events is nothing new for eBay, and usually its focus is on signing up more sellers - something existing sellers often have mixed feelings about since it boosts competition for their listings. They'd rather the focus be on attracting buyers to the site.
In this video
via YouTube, eBay Fashion's Victoria Perry said the company was there with one of its top sellers to deepen its relationship with the demographic and to onboard as many new sellers as possible.
By attending Sneaker Con, eBay is getting younger people interested in trading on its site - sell what you have so you have money to buy things on your must-have list. And while they're on eBay looking at sneakers, they may find other things of interest.
Are there other real-life events eBay should be attending? Have you found eBay's What's It Worth Tool to be helpful as a buyer or seller? What would you make the heart of eBay's message to collectors or would-be shoppers?