|Thu Sept 19 2013 22:07:20|
Ways to Avoid Being Invisible in eBay Cassini Search
By: Julia Wilkinson
Some eBay sellers are lamenting that with both the influx of new auction-style listings from the "million-item" promotion and also with eBay's recent notice about no promises being made that your item will ever actually show up in search results, their sales are down from where they usually are. And, of course, the question is begged, how might they get them back up?|
There are no easy answers, but I was looking over info on the various ways Cassini works - Ina wrote "Ten Things You Should Know about eBay's Cassini Search"
last October, for example; and Terapeak has an interesting article under "Terapeak How-To: Crucial Factors in eBay Search for the New Cassini Platform," and it made me realize (and remember) some things. One of the things Cassini looks at is how fast you turn things over. So while in the past it may not have mattered if you had 5000 things listed, but only a small percentage of them selling regularly, these days those stale listings can drag you down.
Here are a few things you can try:
- Try ending, then relisting or doing a "Sell Similar" on an item that's stale.
How long until an item is stale? That depends on a lot of things, but one rule of thumb that was thrown out was a year, so an item can be exposed to all four seasons.
- Send out a mailing to your customers. If you don't have a mailing list, think about creating one.
There's eBay's Store newsletter, sure, but if you get people interested in your types of products to opt-in to listening to what you have to say, you can communicate with them directly without worrying whether Cassini sees your stuff or not. If you don't have your own mailing list yet, try creating a simple blog about your niche, and make it fun and info-filled so it's not just a sales pitch. Include a link on the blog to your newsletter.
- Try the Markdown Manager. No one said you had to slash prices 50%; even a small cut may make a difference. While I do not know exactly how Cassini reacts to Markdown Manager sales, I know it usually helps my own sales.
- List more items. Duh, right? But the key is to make them items that will likely sell soon, and without losing money or breaking even on them.
- Add a "Best Offer" to any fixed-price listings that don't have it, if you have the margin.
I've personally seen an uptick in offers on my high-end items, and they're even not insultingly low! But for the listings I have now, I refuse to consider them "stale" until we get through the holiday season.
What strategies work for you? Have you noticed a sales slowdown since the "million-item" promotion? Or, are you starting to see the beginning of a holiday pick up? Post a comment here!
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