|Wed June 17 2009 10:33:11|
Zappos Launches Liquidation Brand on eBay
By: Ina Steiner
Zappos launched an outlet store on eBay last week called Great Price Store. eBay's Stephane Tilenius, who was speaking at the Internet Retailer conference on Wednesday morning, told attendees that Zappos launched its liquidation brand using its new Large Merchant Services API.|
I can't find the Zappos store on eBay, and a call to Zappos 800 number resulted in an emphatic denial that Zappos was on eBay, but the customer service representative pointed to their sister site, 6pm.com.
Tilenius also revealed that Mercent won an eBay Star Developer Award (the Developers conference is taking place this week in San Jose). Mercent launched SmartBargains.com and Altrec on eBay, and recently launched MyJewelryBox.com as well, using the LMS API.
Tilenius said eBay wants to partner with large retailers and launched into a pitch of how eBay is different today.
eBay is testing "flash sales," which appears to be similar to its Daily Deals feature but on a category basis. eBay is testing it in the Clothes, Shoes & Accessories (CSA) category in which it offers limited-time offers on certain products. eBay is experimenting in the CSA category and will then expand the program to other categories.
Tilenius showed a video of an advertisement geared to holiday shoppers, but did not say if the company would resume television advertising in the fall.
She talked about "trust" on eBay and said, "We're looking at rolling out a program this fall where we will enable the best sellers, so those with almost no low DSRs scores of one and two, to differentiate themselves even further." But she revealed no further details.
Edited 6/17/09 to clarify that I spoke to a Zappos customer-service rep, not a spokesperson.
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