Unique visitors to eBay dropped in 7.72% in November 2009 compared to November 2008, while Amazon.com's unique visitors rose 5.57% for the same time period. It looks like Amazon.com is on track to have a very good December.
Last year, eBay relied on couponing and participation in Microsoft Live Cashback program during the holidays. This year, there was a greater focus on its Daily Deals and on an integrated marketing campaign that included television advertising.
It's not certain the exact effect of eBay's search outage
on Saturday, November 21st on traffic and if it had a lingering effect on consumer traffic.
Looking at the 5-year trend line for eBay page views and unique visitors shows the visual story of eBay's traffic. You can view those graphs and read more about eBay and Amazon.com's traffic in Tuesday's AuctionBytes Newsflash