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eBay Looks to Boost Sales of Gift Cards via B2B

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eBay logoAmazon and other retailers make it easy to purchase their branded gift cards. Now eBay wants businesses to think of its marketplace when they wish to give gift cards to customers or employees through loyalty or incentive programs.

Blackhawk Network expanded its partnership with eBay to provide it with B2B gift card solutions. Through the new program, businesses can order eBay gift cards to reward or incentivize customers through loyalty, acquisition, retention or promotional programs.

Press release follows:

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Blackhawk Network, a global financial technology company and a leader in connecting brands and people through branded value solutions, announced today that it has expanded its longtime partnership with eBay to provide the online marketplace with end-to-end business-to-business (B2B) gift card services. These services will assist eBay with accelerating its growth in the B2B gift card space and with widening its ability to penetrate the loyalty and incentives market.

Blackhawk’s strength in gift card solutions coupled with its recent acquisition of CashStar, a leading provider of merchant solutions for gift card ecommerce, uniquely positions Blackhawk to assist eBay in scaling its gift card offering directly to other businesses. Through the new program, businesses can order eBay gift cards to reward or incentivize customers through loyalty, acquisition, retention or promotional programs. Features of eBay’s gift card include:

– Both plastic and egift options, and the ability to personalize messaging on each card

– The ability for businesses to place and seamlessly manage their own orders

– The ability to load a selected denomination from $5 to $500 per card

– Visibility into tracking information and order history

– Easy checkout with payment and shipping information that is securely saved to their account for future orders

“As part of our partnership with eBay, we are delivering significant value by helping to grow and manage its B2B gift card program, while enabling eBay to become more competitive in this space,” said David Tate, senior vice president, Blackhawk. “We are leveraging the synergies and technology across both Blackhawk and CashStar to offer a complete, comprehensive gift card solution for distribution directly to business buyers.”

With its breadth of options for shoppers, eBay is a gifting destination site for businesses interested in giving gift cards to customers or employees through loyalty or incentive programs.

“Businesses looking to provide gift cards as rewards or incentives will find that eBay offers something for everyone,” said Wafa Dahel, general manager of gift cards at eBay. “With more than a billion listings, eBay has an incredible selection of a variety of products at the right price. The majority of items on eBay today are new, fixed price and ship for free, making eBay a preferred site for shoppers across the globe.”

eBay connects millions of buyers and sellers around the world and offers shoppers with the ultimate choice of products in a variety of categories, including fashion, electronics, automotive, sporting goods and home and garden.

For more information on B2B gift card solutions, please visit ebay-biz.cashstar.com

SOURCE: BlackHawk Press Release

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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