ShippingEasy introduced a new tool called Automated Email Marketing Campaigns to spur repeat purchases. The company, acquired by Stamps.com last year, provides shipping, inventory management, and other tools for online merchants and integrates with Amazon, eBay, Etsy, WalMart, Shopify, Magento, WooCommerce, and other platforms.
A spokesperson told EcommerceBytes some of the ways merchants can use the Automated Email Marketing feature. “For example, if an online retailer wants to target all of their customers who have only made a purchase one time in the past three months, they can use the Automated Emails to target them, offering customers a promo code. The same filtering options hold true to reward loyal customers who have spent over a certain amount, thanking them with an exclusive offer.”
As an innovative provider of the leading cloud-based shipping, inventory management, and customer management solutions for e-commerce sellers of all sizes, we have launched Automated Email Marketing, an exciting addition to ShippingEasy’s Customer Management module. This new marketing tool allows e-commerce retailers to act on their customer data and set up automated marketing emails to increase sales from existing customers.
“Online sellers know a repeat purchaser is more valuable than a single-deal customer,” said Katie May, CEO of ShippingEasy. “ShippingEasy’s Automated Emails make it easy for e-commerce retailers to continue to give value to, and get value from, current customers. Ideally, online sellers should derive around 40 percent of their revenue from repeat business. We launched Automated Email Marketing Campaigns to ensure every one of our customers realize this ratio with ease.”
Automated Emails are triggered based on ShippingEasy sellers’ objectives. E-commerce retailers can use these emails to reward first time purchasers, solicit product reviews, update customers on order status, provide coupons related to order value or items bought, upsell related products, and win back customers.
“Most of our customers want to invest in the right marketing and promotional activities to grow their business and build long term relationships with their buyers, but don’t have the time or expertise,” said May. “ShippingEasy’s Automated Emails make it easy to touch their customers with relevant messaging at every interval, generate repeat purchases, and grow their business like the biggest retailers.”
SOURCE: ShippingEasy Announcement