Etsy is making it easier for shoppers to request gift-wrapping for their orders and for sellers to charge for gift-wrapping services. For listings where gift wrapping is offered, buyers will see the option to add it for an additional fee. Shoppers will also have the option of adding a gift message to their order at no charge. Etsy will make new seller tools available later this month for opting in and setting fees.
When holiday shoppers are busy checking items off their to-do lists, having gifts arrive already wrapped goes a long way (especially when it means they can ship them straight to recipients). That’s why we’re giving you an easier way to offer gift wrapping services to your customers.
If you choose to offer gift wrap, customers will see the option to add it to their order for an additional fee. They’ll also have the option to add a gift message to their order at no charge. The new features will be available in your shop later this month. We’re letting you know about them now so you have time to gather your pom-poms and patterned paper and incorporate gift wrap into your packaging process (if it’s not already). Watch your inbox to find out when you can start using the new tools.
3 reasons to offer gift wrapping services
1) Attract last-minute shoppers
More than half of Etsy buyers we surveyed told us they’re interested in having gifts shipped directly to recipients. By offering the option to have an item gift wrapped and shipped directly to the recipient, you’re more likely to attract those procrastinators.
2) Boost your revenue
Charging a few dollars for gift wrap services will increase the value of those orders. You can decide what price makes the most sense for your shop, but keep in mind that we asked Etsy shoppers how much they’d be willing to pay for gift wrapping and many of them told us that $4 was the sweet spot. Consider buying wrapping supplies in bulk and getting creative with DIY options like stamped paper and festive yarn pom-poms to keep costs down.
3) Make a lasting impression with wrapping that reflects your brand
A beautifully wrapped package will stand out from the plain janes under the tree, setting you apart from the competition. In a recent survey, 65% of Etsy shoppers said that gift wrapping makes it easy to add a personal touch to a gift. Use colors and textures that reflect your brand to make your gift even more memorable.
How to offer gift wrap on Etsy
We’ll let you know when the new tool is available in your shop later this month. In the meantime, here’s how it will work:
– Turn on gift wrap: When you turn on gift wrap in your shop, it will apply to every listing (except for digital downloads, those would be hard to wrap).
– Set your price: Choose how much you’ll charge for gift wrap. Your gift wrap fee will be applied to each order, not each item in the order. You might be asked to gift wrap multiple items in a single order, so think about the different kinds of materials you might need to purchase, including gift boxes, bows, or larger gift bags. At this time, there’s no option to offer free gift wrapping using this tool.
– Describe what your gift wrap looks like and upload a photo: Be specific and include a photo to show shoppers what their gifts will look like. Show off your creativity with gift wrap options that will appeal to any shopper and be appropriate for any holiday or occasion. (Think festive colors and shiny textures, instead of Christmas trees or tiny dreidels). Larger items, like a vintage lamp, might get a festive bow, while smaller items could be packaged in a box and wrapped in sparkly paper.
– Start wrapping: When a customer pays for gift wrap at checkout, you’ll see a small gift box icon on the order page so you know to wrap the gift.
Including gift messages in your orders
Starting later this month, shoppers will also have the option to include a free gift message with their order (even if they don’t pay for gift wrap). If they include a gift message, all you need to do is print it and tuck it into the box. The gift message you print will include the shopper’s custom message, your shop name, and the item purchased. Consider including a coupon code as well to encourage the gift recipient to visit your shop. If you already send a coupon code to buyers after they make a purchase (also known as a thank-you coupon), that same coupon code will appear on your gift message.
SOURCE: Etsy Announcement